SEM Agency

Crocker & Co. is an award-winning search engine marketing agency. We are known for our data-driven approach and expertise in maximizing ROI for qualified leads and increasing brand recognition. Search Engine Marketing Campaigns, backed by expert SEO services, ensure maximal results. Our team of skilled professionals specializes in creating customized SEM campaigns that target specific demographics and optimize keyword strategies to drive traffic and increase conversions. We utilize cutting-edge tools and technology to track and analyze results, allowing us to continuously optimize and improve campaigns for maximum effectiveness.

At Crocker & Co., we work closely with our clients to understand their unique business goals and objectives, and create tailored SEM strategies that align with their needs. Our dedication to delivering measurable results has earned us a reputation as a top SEM agency in the industry.

Whether you are looking to increase website traffic, generate more leads, or enhance brand visibility, Crocker & Co. has the expertise and resources to help you achieve your digital marketing goals. Contact us today to learn more about our SEM services and start driving success for your business. 

Sem Agency

#1 SEM Agency

As Google Premier Partner Crocker & Co. is in the top 3% of SEM Agencies nationwide. Our U.S.-based SEM services are renowned for delivering exceptional lead-generation results while providing unparalleled customer service. As a leading digital marketing agency, we offer expertise in search engine marketing, online marketing, website development, email marketing, and maximizing ROI from marketing channels. We also provide comprehensive search engine marketing services, utilizing both organic and paid search techniques to enhance campaign growth and attract qualified leads. If you are looking for transparency, competitive management fees, no long-term contracts, and a great ROI, then you’ve come to the right place for online visibility enhancement.

How Our SEM Agency Can Help Your Business with Search Engine Marketing Services?

When people realize they want or need something, our digital agency can help your business reach these in-market shoppers quickly and efficiently via paid SEM and other digital marketing services. We assess various search engine marketing strategies to boost your search visibility and drive targeted traffic.

Each search represents an opportunity to influence your target customers’ decisions and preferences; let Crocker & Co., with their marketing solutions, help position your business to make the sale and acquire new customers online.

If you are less than satisfied with your current SEM Agency, give Crocker & Co. a chance to earn your business, especially if you need a marketing agency that offers comprehensive solutions.

Home – SEM Agency

What Makes Us A Top SEM Agency?

What Makes Us A Top SEM Agency? Our award-winning sem agency stands out as a top choice for clients looking for an agency like no other. With years of sem experience under our belt, we have the knowledge and expertise to deliver sem results that consistently place our clients ahead of the competition. As an agency specializing in both seo and paidsearch, we know how to drive more traffic to websites and improve organic search rankings while also lowering cost per click in paid and organic search campaigns for clients.

Our sem marketing agency offers a wide range of services designed to meet the needs of clients across digital channels. Our team of marketing experts brings fresh ideas to the table to create successful sem strategies that produce real results. When you work with us, you can trust that your marketing firm partner is dedicated to helping you achieve your goals and grow your business.

Each search represents an opportunity to influence your target customers’ decisions and preferences; let Crocker & Co., with their marketing solutions, help position your business to make the sale and acquire new customers online.

If you are less than satisfied with your current SEM Agency, give Crocker & Co. a chance to earn your business, especially if you need a marketing agency that offers comprehensive solutions.

Home – SEM Agency

Go From Uncontested to Competitive

Get a free quote to see how our SEM Agency, with its extensive SEM expertise, can help your business!

Conversion Focused SEM Agency

SEM is what we do and we are here to help your business achieve its digital marketing and revenue goals through customer acquisition. Our SEM Agency is an expert at building and optimizing conversion-based search marketing campaigns as part of a comprehensive digital marketing strategy. We also offer a wide range of sem services, including pay-per-click (PPC), search engine optimization (SEO), content marketing, conversion rate optimization, paid social media marketing, performance display, remarketing, and Google Shopping. We strategize, implement, test, and continually analyze campaign data to improve performance and drive traffic to your website. We do not believe in the set-it-forget-it approach! Whether our team is taking over an existing campaign or starting from scratch, we deliver conversions, not just clicks.

The Gold Standard in Paid Search and Digital Marketing

The Gold Standard in Paid Search and Digital Marketing

When it comes to paid search and digital marketing, finding the right agency is crucial for success. A reputable SEM firm can make all the difference in reaching your target audience and driving conversions. With the right strategies in place, clients’ businesses can see a significant increase in website traffic, leads, and ultimately, sales.

One of the key aspects of working with a top SEM firm is their ability to deliver measurable results. By utilizing data-driven techniques and constantly monitoring performance, they can make informed decisions that will ultimately benefit their clients’ bottom line. This level of expertise and attention to detail is what sets the gold standard in paid search and digital marketing apart from the rest.

Overall, when it comes to investing in paid search and digital marketing, choosing the right agency can make all the difference. By partnering with a top SEM firm, clients can rest assured that their marketing efforts are in good hands and that they will see a return on their investment.

Search Engine Marketing Agency

Our SEM Secret Sauce

We track phone calls, web forms, e-commerce transactions- literally everything! Our full-service marketing approach seamlessly integrates paid media campaigns. Transparent discussions about ad spend are crucial to align with your budget and desired outcomes, ensuring your marketing team can effectively plan.

Google and Bing are big on relevancy and many companies overlook this fact and fail to send the appropriate signals back to increase quality scores and measure conversions. We take an integrated systems approach, to ensure Google Analytics, Google Ads, Google My Business, and our phone tracking systems speak to each other. Why? To capture all conversion data and signal to Google and Bing your campaign relevancy to lower your search engine marketing per acquisition costs.

Top 3% SEM Agency – Google Premier Partners

As a Google Premier Partner our SEM campaign performance is closely monitored and managed, focusing on both paid and organic growth. Quality score is optimized over time with regular analysis and adjustments to keywords, text ads, and landing page(s) if possible. We shoot for 10s, ensuring our marketing team is easy to work with! Crocker & Co. guarantees a marketing team that is easy to work with. U.S. Based Google Ads Certified A dedicated team member will manage your SEM campaign, not a computer, not a white-labeled, nor a foreign organization, ensuring personalized marketing solutions.

Google and Bing are big on relevancy and many companies overlook this fact and fail to send the appropriate signals back to increase quality scores and measure conversions. We take an integrated systems approach, to ensure Google Analytics, Google Ads, Google My Business, and our phone tracking systems speak to each other. Why? To capture all conversion data and signal to Google and Bing your campaign relevancy to lower your search engine marketing per acquisition costs.

Microsoft Advertising Partner

Crocker & Co. stands proudly as a Microsoft Advertising Partner, a testament to our expertise and dedication as a search engine marketing company that aims to increase brand visibility. This partnership underscores our proficiency in handling Microsoft’s advertising platform and our commitment to delivering top-tier advertising solutions to our clients.

By aligning with Microsoft, we gain access to the latest tools, insights, and best practices, ensuring our campaigns are always at the forefront of the industry. Clients can trust Crocker & Co. to harness the full power of Microsoft Advertising to drive results and maximize their return on investment.

Google and Bing are big on relevancy and many companies overlook this fact and fail to send the appropriate signals back to increase quality scores and measure conversions. We take an integrated systems approach, to ensure Google Analytics, Google Ads, Google My Business, and our phone tracking systems speak to each other. Why? To capture all conversion data and signal to Google and Bing your campaign relevancy to lower your search engine marketing per acquisition costs.

Go From Uncontested to Competitive

Get a free quote to see how our SEM Agency, with its extensive SEM expertise, can help your business!

Conversion Focused SEM Agency

SEM is what we do and we are here to help your business achieve its digital marketing and revenue goals through customer acquisition. Our SEM Agency is an expert at building and optimizing conversion-based search marketing campaigns as part of a comprehensive digital marketing strategy. We also offer a wide range of sem services, including pay-per-click (PPC), search engine optimization (SEO), content marketing, conversion rate optimization, paid social media marketing, performance display, remarketing, and Google Shopping. We strategize, implement, test, and continually analyze campaign data to improve performance. We do not believe in the set-it-forget-it approach! Whether our team is taking over an existing campaign or starting from scratch, we deliver conversions, not just clicks.

The Gold Standard in Paid Search and Digital Marketing

Our SEM Secret Sauce

We track phone calls, web forms, e-commerce transactions- literally everything! Our full-service marketing approach seamlessly integrates paid media campaigns. Transparent discussions about ad spend are crucial to align with your budget and desired outcomes.

Google and Bing are big on relevancy and many companies overlook this fact and fail to send the appropriate signals back to increase quality scores and measure conversions. We take an integrated systems approach, to ensure Google Analytics, Google Ads, Google My Business, and our phone tracking systems speak to each other. Why? To capture all conversion data and signal to Google and Bing your campaign relevancy to lower your search engine marketing per acquisition costs.

Top 3% SEM Agency – Google Premier Partners

As a Google Premier Partner our SEM campaign performance is closely monitored and managed. Quality score is optimized over time with regular analysis and adjustments to keywords, text ads, and landing page(s) if possible. We shoot for 10s! Crocker & Co. guarantees a U.S. Based Google Ads Certified team member will manage your SEM campaign, not a computer, not a white-labeled, nor a foreign organization.

Microsoft Advertising Partner

Crocker & Co. stands proudly as a Microsoft Advertising Partner, a testament to our expertise and dedication as a search engine marketing company. This partnership underscores our proficiency in handling Microsoft’s advertising platform and our commitment to delivering top-tier advertising solutions to our clients.

By aligning with Microsoft, we gain access to the latest tools, insights, and best practices, ensuring our campaigns are always at the forefront of the industry. Clients can trust Crocker & Co. to harness the full power of Microsoft Advertising to drive results and maximize their return on investment.

Search Engine Marketing FAQs

What is SEM?

Paid SEM (Search Engine Marketing) involves advertising campaigns where businesses pay for their ads to appear on search engine results pages, primarily through platforms like Google Ads or Bing Ads. Specific keywords trigger these ads and can be strategically targeted based on geography, device, and user behavior, utilizing the best SEM practices to maximize effectiveness. The cost of these ads typically operates on a pay-per-click (PPC) model, meaning advertisers only pay when a user clicks on their ad.

What Are Some SEM Platforms?

Google Ads and Microsoft Ads are the two primary SEM platforms where businesses bid to place their advertisements on search engine results pages. Google Ads, formerly known as AdWords, is Google’s advertising system, offering extensive reach due to Google’s dominant position in the search market. Microsoft Ads, previously Bing Ads, is Microsoft’s advertising platform, allowing ads to appear on Bing, Yahoo, and AOL search networks, catering to a significant, albeit smaller, user base than Google.

How much does SEM Cost?

The cost of SEM varies widely based on factors like industry, targeted keywords, competition, and geographic location, necessitating a precise ad budget to attract qualified leads. Advertisers typically operate on a pay-per-click (PPC) model, setting a budget and bidding for ad placements, paying only when a user clicks on their ad. Regular optimization and strategic bidding can influence the overall cost, making it essential for businesses to monitor and adjust their campaigns for cost efficiency.

Are Google or Bing Ads better than SEO for driving traffic to your website and maximizing your ad budget?

Google Ads (on Google) and Microsoft Ads (on Bing) offer immediate visibility and can drive targeted traffic quickly, whereas SEO requires time but offers long-term organic ranking benefits. Paid ads end when the budget runs out, while well-optimized SEO can provide sustained visibility. The “better” option depends on the business’s goals, budget, and desired timeline: rapid results often favor ads, while long-term strategies lean towards SEO.

What Tools do you use to maximize SEM ROI?

First, our Google Ads SEM team is in-house and is all Google Ads certified, not outsourced. Google’s Keyword Planner helps advertisers identify potential keywords, estimate traffic, and forecast budget requirements to enhance online visibility. Additionally, third-party platforms can help with call tracking software and chat management, which feed Google Ads conversion models. Google Analytics tracks website conversions such as forms, which feeds the conversion models. Advanced reporting tools help refine campaigns and maximize ROI. Expert help from search engine marketing consultants can further enhance strategies and optimize results, especially when integrated with comprehensive SEO services.

How long does SEM take to show results when coupled with strong technical SEO?

SEM, specifically pay-per-click advertising, can drive traffic immediately once campaigns are set up and activated, increasing online visibility. However, refining campaigns for optimal performance, including A/B testing campaign settings, ad copy, and landing pages, can take several weeks to months. Continuous monitoring and adjustments are essential to maintain and improve results over time.

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