PROBLEM
The real estate team at Beach Collective has been a mainstay in the Tampa Bay area for many years, but they've recently realized that it's time for a rebrand. Despite their long-standing reputation and successes in the industry, they've noticed that their branding is starting to feel stale and disconnected from the modern market. They want to refresh their image to better align with their values and the evolving needs of their clients. A rebrand will allow Beach Collective to stand out in a crowded real estate market and appeal to a new generation of home buyers and sellers. They're excited to work with a branding expert to modernize their visual identity and messaging, and to better showcase the unique qualities that set them apart from other real estate teams in the Tampa Bay area.
- Absence of online ecommerce store
- Outdated website wtih limited options
- Poor communication strategy
- No applications for mobile users
CHALLENGES
At our advertising and marketing agency, we were approached by the real estate team at Beach Collective to help them solve their branding problem. After conducting market research and analyzing the team's current branding, we determined that a complete rebrand was necessary in order to refresh their image and better align with their values and the evolving needs of their clients.
Working closely with the team, we developed a new visual identity that included a modern logo and color palette. We also helped them to craft a clear and cohesive messaging strategy that better communicated their unique value proposition to potential clients.
To bring the new branding to life, we developed a comprehensive marketing campaign that included a revamped website, social media strategy, and targeted advertising efforts. The results of the rebrand have been overwhelmingly positive, with the team at Beach Collective seeing an increase in leads and conversions as a result of their updated branding. They're thrilled with the new direction of their business and grateful for the support of our advertising and marketing agency in helping them to achieve their branding goals.
Today, we held a strategy session with our client Beach Collective, a real estate team, to discuss their rebranding project.
The purpose of the session was to get a better understanding of their goals and vision for the rebrand, as well as to identify any challenges or obstacles that may arise during the process. We spent time brainstorming ideas and discussing potential approaches to the project, including researching industry trends and gathering feedback from potential clients. Overall, the session was productive and helped us to develop a clear plan of action for moving forward with the rebranding project for Beach Collective.
Plan of action..
Research industry trends and gather feedback from potential clients to gain a better understanding of what is most important to them when it comes to real estate branding.
Identify the core values and unique selling points of Beach Collective as a real estate team, and use this information to inform the direction of the rebrand.
Develop a branding strategy that includes a new logo, color scheme, and visual identity, as well as messaging and content that aligns with the team's values and target audience.
Create a timeline for the rebranding project, including specific tasks and deadlines for each step.
Regularly check in with the Beach Collective team to ensure that the project is on track and that all stakeholders are aligned on the direction and progress.
Prioritize flexibility and agility in the rebranding process, as the real estate industry can be unpredictable and it may be necessary to pivot or make adjustments as needed.
Work with the Beach Collective team to develop a roll-out plan for the new branding, including strategies for communicating the changes to clients and other stakeholders.
Monitor the success of the rebranding efforts and gather feedback to inform future strategy and marketing efforts.
Branding Results
Increased brand awareness and recognition: A well-executed rebrand can help to raise the profile of Beach Collective and make them more visible and recognizable to potential clients.
Improved customer perceptions and trust: By aligning their branding with their core values and target audience, Beach Collective may be able to improve customer perceptions of the team and build trust with potential clients.
Increased engagement and conversion rates: By creating a cohesive and consistent brand identity, Beach Collective may be able to more effectively engage with their audience and increase conversion rates (e.g., leads turning into closed deals).
Greater differentiation from competitors: A rebrand can help Beach Collective to stand out in a crowded and competitive market, setting them apart from other real estate teams in the area.
Enhanced employee morale and pride: The rebranding process can also have internal benefits, as it can foster a sense of pride and unity among team members and help them to feel more invested in the success of the company.
Have an idea?
Let’s get it done right!
Mark Brown
Director, Envato
Mark Stewart
Operations Manager, Envato
Michaelle Dawn
Art Director, Envato
