Highgate Hotels: Digital Content & Strategy

Client

Highgate Hotels

Services

Digital Marketing

Date

October 25, 2020

Experience the best in hospitality with Highgate Hotels' premium hotel properties
Experience the best in hospitality with Highgate Hotels' premium hotel properties
arrow-left
arrow

PROBLEM

Highgate Hotels is a leading hotel management company that operates a portfolio of upscale, boutique hotel properties around the world. As the hospitality industry continues to evolve and adapt to new technologies and trends, Highgate Hotels is seeking out new Digital Content & Strategy to help drive bookings and increase brand visibility.

CHALLENGES

One key area of focus for Highgate Hotels is search engine optimization (SEO). By optimizing their website and online presence for relevant keywords, Highgate Hotels can increase their visibility on search engines like Google and drive more organic traffic to their site. This can be especially important for smaller, boutique hotels that may not have the budget for large-scale advertising campaigns.

Another important aspect of digital marketing for Highgate Hotels is social media. By leveraging platforms like Instagram, Facebook, and Twitter, Highgate Hotels can connect with potential guests, showcase their properties, and engage with their audience in real-time. Social media can also be an effective way to gather customer reviews and feedback, which can be an important factor in the decision-making process for many travelers.

Highgate Hotels is also exploring the use of email marketing to reach out to past guests and potential customers.

By sending targeted emails with special offers, promotions, and updates, Highgate Hotels can stay top-of-mind with their audience and encourage repeat bookings.

Overall, Highgate Hotels is looking for innovative and effective digital marketing solutions to help drive bookings and increase brand awareness for their boutique hotel properties. By staying up-to-date with the latest technologies and trends, Highgate Hotels can continue to provide an exceptional guest experience and stay ahead of the competition in the highly competitive hospitality industry.

Strategy Session.

Crocker & Co. recently had the opportunity to work with Highgate Hotels to develop a comprehensive digital marketing strategy. Our team at Crocker & Co. is a full-service marketing and advertising agency with a focus on helping businesses grow and succeed through targeted and effective campaigns.

To begin, we met with the team at Highgate Hotels to understand their goals and objectives. We learned about their target audience, the types of properties they operate, and their overall business objectives. Based on this information, we were able to develop a customized plan that would help Highgate Hotels reach their desired audience and drive bookings for their boutique hotel properties.

Experience the best in hospitality with Highgate Hotels' premium hotel properties
Experience the best in hospitality with Highgate Hotels' premium hotel properties

Plan of Action.

One of the key components of our strategy was search engine optimization (SEO). We worked with the Highgate Hotels team to optimize their website and online presence for relevant keywords, which would help them rank higher on search engines like Google and drive more organic traffic to their site.

We also recommended a strong social media presence, leveraging platforms like Instagram, Facebook, and Twitter to connect with potential guests, showcase their properties, and engage with their audience. We provided guidance on content creation and strategy, as well as assisted with the management and growth of their social media accounts.

 

To learn more about Crocker & Co., visit us here. 

Experience the best in hospitality with Highgate Hotels' premium hotel properties
Play Video about Experience the best in hospitality with Highgate Hotels' premium hotel properties

Plan of Action.

One of the key components of our strategy was search engine optimization (SEO). We worked with the Highgate Hotels team to optimize their website and online presence for relevant keywords, which would help them rank higher on search engines like Google and drive more organic traffic to their site.

We also recommended a strong social media presence, leveraging platforms like Instagram, Facebook, and Twitter to connect with potential guests, showcase their properties, and engage with their audience. We provided guidance on content creation and strategy, as well as assisted with the management and growth of their social media accounts.

 

To learn more about Crocker & Co., visit us here. 

Have an idea?

Let’s get it done right!

people_img_4
Their work is quite fast and results are impeccable although they are a smaller agency but has it’s resources in one place with a talented young team.

Mark Brown

Director, Envato

testimonial-img-2
Their work is quite fast and results are impeccable although they are a smaller agency but has it’s resources in one place with a talented young team.

Mark Stewart

Operations Manager, Envato

Marketing agency in Tampa Bay
Their work is quite fast and results are impeccable although they are a smaller agency but has it’s resources in one place with a talented young team.

Michaelle Dawn

Art Director, Envato

00 / 00
Advertising agency in Tampa Bay